Social Development Bank, KSA

Digital Animation

The social development Bank (KSA) commissioned Mada’s digital designer and marketer to design and develop a short animation that introduces SMES owners and entrepreneurs to a programme called ‘Oufouk’ (Trans. Horizon), an investment programme that links those companies to a large investment public body. We opted for clear, dynamic infographics and digital illustrations presenting the different investment sectors from manufacture, to education, tourism and technology to retail and encouraging entrepreneurs that want to contribute to the development of KSA.