Kalila wa Dimna

Branding, Art Curation, Digital Marketing

www.kalilawadimnaexhibit.com

‘Kalila wa Dimna: Ancient Tales for Troubled Times’ is a multimedia exhibition and public programme to be showcased in London. The project bring forward the famous historic fables ‘Kalila wa Dimna’, opening the long traveling text to contemporary artistic interpretations by artists from diverse backgrounds. The collective art exhibition aim at exploring spaces of intersection, dialogue and dispute in our troubled times - using Kalila wa Dimna chapter on friendship translated in multiple languages. Mada Collective is working closely with the project team on the branding, marketing, audience engagement and curation. The branding is inspired by historical features of Latin and Arabic Calligraphy, Medieval Asian miniatures and the dynamic animal characters of Kalila wa Dimna.